How Proactive Customer Service Promotes Efficiency in Service Delivery and Customer Retention

According to Wikipedia, Customer service is the “provision of service to customers before, during and after a purchase. The perception of success of such interactions is dependent on employees who can adjust themselves to the personality of the guest.”

For years, even before the industrial revolution, companies have struggled to deliver services on demand across the globe and this has led to the birth of Proactive Customer Service strategy, which in turn gave birth to Proactive Customer Service.

Proactive customer service is an approach to customer support in which businesses make the first move to help customers. These businesses go out of their way to first find potential problems and then resolve them before customers need to ask for help.

Proactive customer support is about identifying and resolving customer issues before they become problems.

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