5 Steps to Define Your Ideal Reader

If you are an entrepreneur, you have heard the term, ideal client, before. You know that it means the person that you are making your product or service for. This is who you create products, services, or freebies for. You want to attract as many of them as possible to keep your business growing.

The same applies to your blog. You want to figure out who it is you are writing for. Who do you want to read your blog? By narrowing this down, it helps you to figure out what topics to write about, blog categories to have, and what type of content they are searching for.

Defining your ideal reader can feel daunting at first. Especially if your blog is a lifestyle blog. You may have multiple different ideal readers but there is still a way for you to define who they are and how you can reach them.

You want readers to come to your blog but not only readers. You want relevant readers to be attracted to your blog. Just getting people to your website doesn’t mean that they are meant to be there. This is why defining your ideal reader is so important. It really isn’t about numbers. It is about bringing the readers that you know need your information to your site. This doesn’t mean that you won’t have readers that come to your blog only to find out that what you offer isn’t what they were looking for. It means that you are consistently trying to focus on what a certain group of people are looking for.

1. What niche are you writing in? This is such a big first step. You need to narrow down your niche so that you know what you are writing about. Ideas for niches are lifestyle, blogging, food, personal finance, fashion, and so many more. Being clear on WHAT you are writing about will help you narrow down WHO you are writing for.

To help with this, what are you passionate about? Why are you starting your blog? What can you write about so fiercely that those who are reading it can feel your passion? Be truthful with yourself. That is the only way that your blog will succeed.

There are niches that have more competition than others but don’t let that stop you. If it is something that you are truly passionate about then you can make it happen. Don’t let a competitive niche stop you from starting your blog. There is always room for you in ANY niche that you choose. Just be yourself. There are people out there looking for you.

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